Well Wólczanka
Retail Kraków 2023The interior of the store combines the lightness of finishing materials, a bright color palette, and a characteristic wall covering in the form of brick in warm tones. This brick refers to the roots of the brand when Wólczanka began its fashion journey in the tailoring city of Łódź. At the same time, this brick reminds us of the architecture of Southern Europe and beautiful memories of a vacation landscape. The use of terracotta and earthy colors in the interior design is a clear reference to lightness and freshness.
The interior is also finished with stone flooring, stone tiles, light structural plaster, warm wood, and the texture of travertine in display furniture. We have also added bold and energetic colors such as yellow, turquoise, blue, and coral in the form of soft rugs and lounge furniture. Both the color scheme of the store and the form of the furniture reflect classic elegance with a touch of boldness, bringing softness and refinement to our new concept.
Well Wólczanka is not just a shopping destination but also a source of inspiration that accompanies customers in their searches. In the store window, dynamic content is displayed on a vertical LED screen, combined with classic product displays on mannequins. When creating this concept, special attention was paid to the customer experience. The unique space of the fitting room is equipped with comfortable mirrors and a accompanying area that assists in the decision-making process.
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