Tavex
Retail Warszawa 2023The architectural concept for the Tavex brand is a perfect example of emphasizing the high quality of services, and at the same time full conceptual focus on the client and his needs. When creating the project, the focus was on emphasizing the purple color, which dominates the visual identification of the brand, and additionally, golden accents were used, referring to the noblest of metals - gold, which is one of the main pillars of the company's offer. The association with gold bars also appears in the geometric form of portals and exhibition niches of the premises. This procedure resulted in the creation of an inspiring space that catches the eye, promises comfort and encourages you to take advantage of the brand's offer. In the conceptual design, the end customer, but also the comfort and safety of employees were the most important. Therefore, separate ergonomic rooms were created in which transactions are carried out in a way that is not only comfortable, but also guarantees full privacy to customers. Digitization of space in the form of screens and tablets completed the whole concept. Digital devices make it easier for users to familiarize themselves with the offer, and at the same time, thanks to the presented expert materials, they fulfill the function of emphasizing the transparency and credibility of the Tavex brand.
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