Mokida

Retail Elbląg 2023

The Mokida store has its roots in the online world, so when creating the architectural concept for the flagship store, we wanted to offer the opportunity for quick, intuitive choices in its physical space, engaging and appealing to all users - both children and parents. Our main goal was to create a store that not only offers products for the youngest audience but also becomes a place full of joy, imagination, and fun.

The guiding theme of the Mokida store pays homage to childhood - the times of carefree play on the playground and fascination with coloring, and for older children, fascination with comics and the skatepark. We placed the greatest emphasis on highlighting the cash register area, the play corner, and the fitting rooms, where we encounter black and colorful furniture profiles that distinguish the brand from the competition.

In the Mokida concept, we also find interesting graphics on the floors and walls, standing out against the subdued color palette of the space based on light grays and whites, which altogether create an excellent background for product displays. The storefront area, communication stickers, inspirations from coloring books and comics, all contribute to creating a digital childlike joy that introduces a unique atmosphere to the interior.

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