Inglot

Retail Kraków 2023

The inspiration for the new Inglot concept, both in terms of store layout and the use of materials and color accents, was the feminine "face" and all aspects related to it – from skincare, necessary makeup bases, to colorful cosmetics that emphasize the individuality of each customer. The entire concept and all the assumptions regarding catering to consumer needs, creating friendly shopping paths, and a fully customer-centric CX strategy were developed based on a research process that mapped real consumer practices and verified the resulting expectations towards the brand, the purchasing process, and the appearance of the retail space. Insights obtained through qualitative and quantitative research served as the foundation for further work by the architects of Schwitzke Górski, supporting and validating decisions at every stage of the project.

The project aimed to satisfy the needs of both loyal, mature brand customers and young women who are just starting their adventure with cosmetics, acquiring new makeup skills, or simply exploring the available market possibilities. The office focused on fundamental elements for every woman: makeup bases and good foundation. These essential products, necessary in every cosmetic bag, were emphasized in the final salon concept.

In line with Inglot's brand philosophy, the salon design project uses natural shades of beige and so-called nude color palettes. These colors reference skin textures and shades, a key element of the brand's DNA. Taking into account the organic features of the human face, such as rounded shapes and lack of edges, the architectural office applied arches in the store space, visible in the storefront, interior, and also on the entrance table. These arches divide the space into product categories, creating customer paths while drawing attention with their unique form. The distinctive design base, characterized by shades and forms, is complemented by color accents, the "makeup of the store," appearing in the form of colorful pedestals, chairs, or mirrors visually dividing the sales area from the makeup zone. This zone plays a crucial role in creating a positive consumer experience, particularly appreciated by the brand's regular customers. For the younger group of customers interested in independently testing and discovering products, a special area with a sink was designed, allowing for hygienic product verification on their own skin.

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